Proposal · 19 October 2026 Website · SEO · Meta Ads · Organic Socials

Get found on Google.
Get chosen on Facebook
and Instagram.

Two ways to grow DT ArborTrees. Our recommendation is a new website with SEO built in, so you rank across the Sunshine Coast, plus Meta Ads and 4 organic posts a month that put your real work in front of local homeowners. Or start with Meta Ads on their own.

◆ Already built for you
The new DT ArborTrees website homepage
Your new website, live now
28 pages, 15 suburb pages and your real job photos. Click through and have a look around.
See the before & after ↗
Prepared for
Dan · Minyama QLD · dtarbortrees.com
Prepared by
Mitchell Galvin
Account Director, Fresh Digital · Performance digital partner
Valid until
18 November 2026
30 days from issue
01 · Executive Summary

The opportunity

DT ArborTrees is a locally owned, fully insured tree service based in Minyama and a member of the Queensland Arboriculture Association. You handle tree removal, pruning, palm cleaning, stump grinding and hedging, and you take on the hard jobs: big gums and eucalypts, steep Buderim blocks, and controlled sectional dismantling with cranes and EWPs where needed.

Your reviews are already strong. What's missing is reach. Your current site has no suburb pages and its SEO basics are tangled, and we couldn't find a Facebook or Instagram page working to bring in new enquiries. This proposal fixes both: a website built to rank across the Sunshine Coast, and Meta Ads plus 4 organic posts a month to keep the phone ringing while SEO builds.

◆ Two options

Pick the one that suits you. Both include ongoing Meta Ads and organic socials.
  • ◆
    Option 1, recommended. New website with SEO built in, plus Meta Ads setup. $3,000 + GST one-off.
  • ◆
    Option 2. Meta Ads setup only, keeping your current website. $1,300 + GST one-off.
  • ◆
    Then, either way. $800 + GST a month for Meta Ads management and 4 organic posts a month. Ad spend is paid direct to Meta.
02 · Option 1 · Website: Before & After

From 11 pages to 28 built to rank

We've already built the new site so you can see exactly what you're getting, not a mock-up. It uses your logo, your colours and your real job photos, and it's built around one goal: rank for every service and suburb you work in, then turn that visitor into a call or a quote request.

Desktop
Before
Current DT ArborTrees website on desktop
dtarbortrees.com today, captured 19 October 2026. The main banner is a stock photo.
After
New DT ArborTrees website on desktop
The new homepage, with your real crew photos and a quote form right in the first screen.
On a phone
Before
Current DT ArborTrees website on a phone
The current site fits a phone, but the first screen is a block of text with no headline.
After
New DT ArborTrees website on a phone
"Call now" and "Free quote" stay in reach on every page.
Before
dtarbortrees.com
  • ✕ 11 pages and no suburb pages, so Buderim, Bli Bli or Noosa searches have nothing to land on
  • ✕ Several H1 headings on every page, which muddies what each page is about
  • ✕ Page titles end in "| Australia", and the services title reads "Tree Arbortist"
  • ✕ Business details are listed for Google 3 times, one with a different phone number (0447 637 894)
  • ✕ Stock photo as the main homepage image
View the current site ↗
After
The new DT ArborTrees website
  • ✓ Homepage built to rank for "Arborist Sunshine Coast"
  • ✓ 5 service pages, rewritten, each with one clear heading, FAQs and service schema
  • ✓ 15 suburb pages, from Noosa and Coolum Beach to Buderim, Kawana Waters and Caloundra
  • ✓ One clean local business listing for Google, with the right phone number
  • ✓ Your real job photos throughout, plus an Environment page for your habitat work
  • ✓ Old page addresses redirected so nothing you've already earned on Google is lost
Explore the new site ↗
dtarbortrees.pages.dev Open full site ↗
Live preview. Scroll inside the window, or open the full site in a new tab.
BeforeAfter
Pages Google can rank1128
Service pages55, rewritten with FAQs
Suburb pages015
Homepage title tagAll Aspects of Tree Removal & Maintenance in Sunshine Coast | DT ArborTrees | AustraliaArborist Sunshine Coast | DT ArborTrees
H1 headingsSeveral on every pageOne per page
Structured data (schema)3 business listings, 2 phone numbers1 local business listing, plus FAQs and breadcrumbs
Main homepage imageStock photoYour own crew at work
Homepage load on mobile*2.2 seconds0.5 seconds

*One test of each homepage on a phone-sized screen on 19 October 2026. Real-world times vary by connection.

+
SEO built in
Included in Option 1

The groundwork Google needs to rank you, done as part of the build.

✓
Keyword-led pages. Every service and suburb page targets what people actually search, like "Tree Removal Sunshine Coast" and "Arborist Buderim".
✓
Clean technical SEO. One H1 per page, unique titles and descriptions, and fast pages that work on any phone.
✓
Structured data. Local business, service, FAQ and breadcrumb schema, with one consistent phone number.
✓
Safe switch over. Your old Wix page addresses redirect to the new pages when the site launches on dtarbortrees.com.
03 · The Meta Ads Plan

Ads that reach your ideal customer

SEO builds over months. Meta Ads put DT ArborTrees in front of homeowners across the Sunshine Coast from the first week. We run Facebook and Instagram ads to the people most likely to need an arborist, in the suburbs you want to work in. Everything is built and managed by our team. This is included in both options.

+
Meta Ads (Facebook & Instagram)
Both options

The same lead form setup that's working for Summit and Pro Tree Works, targeted at Sunshine Coast homeowners.

✓
Campaign setup. Ad account, pixel, audiences and lead form campaigns built for the Sunshine Coast. If your Facebook and Instagram business pages aren't set up yet, we get them ready for ads.
✓
Ideal audience targeting. Homeowners and property owners in the suburbs you service, such as Buderim, Bli Bli, Maroochydore, Mooloolaba, Kawana Waters, Caloundra and Noosa.
✓
Creative from your real jobs. Ads made from your own photos and video: big gums coming down in sections, crane lifts, palm cleaning and the tidy finish.
✓
Lead forms to your phone. Name, number, suburb, job details and photos, delivered instantly so you can call back fast.
✓
Retargeting. Follow-up ads to people who've already looked at your ads, page or website.
✓
Monthly optimisation and reporting. Budget moved to the ads and suburbs bringing in the best jobs, with a plain-English monthly report.
04 · Organic Socials

4 posts a month, from real jobs

Ads get people to your page. A page with fresh, real work on it is what makes them trust you once they arrive. Your habitat work, like hollows kept for lorikeets, gives you something most tree businesses can't post. We handle the posting so you can stay on the tools.

+
Organic social posts
4 a month

Built from the photos and video your crew already takes on site.

✓
4 posts every month. Published to your Facebook and Instagram.
✓
Content from real jobs. Removals, pruning, palm work, crane and EWP jobs, and your environmental work.
✓
Captions written for you. Plain, local and on brand.
✓
Scheduled for you. No chasing, no posting after a long day.
DT ArborTrees climbers working from an EWP in a large tree
EWP work in a big gum
Arborist cleaning a tall palm without climbing spikes
Palm cleaning, no spikes
Crane lifting a tree section during a removal
Crane assisted removal
Lift prune on Waterhousea trees in a courtyard
Courtyard lift prune
Rainbow lorikeets nesting in a tree hollow kept as habitat
Habitat hollow kept

Photos from the DT ArborTrees website.

05 · Meta Ads Proof

Tree jobs from Facebook, on small budgets

We already run this exact setup for other tree businesses, with lead forms going straight to the owner's phone. Here's what it's doing for them right now.

Summit Tree Services
Angus · Owner
$25/day ad spend
2 to 3
Leads a day
25+
Leads in the pipeline
8
Already converted
Summit Tree Services Meta lead centre showing intake, qualified and converted leads

Summit's Meta lead centre: a steady stream of paid, priority leads moving from intake to qualified to converted. Customer names hidden for privacy.

Pro Tree Works
Glenn · Owner
$25/day ad spend
4 to 5
Leads a week
$6K
Single job won
High
Ticket value
Message from Glenn confirming he won a job from a Facebook lead

"Got the Facebook one, driving there now." Glenn won the job on the spot. Quoted at $4.5K, it finished at $6,000, paying for many months of ads in one go.

◆

Why it works for tree businesses. Tree work is visual, local and often urgent. A photo of a big tree coming down safely, shown to homeowners in your suburbs, with a two-tap quote form, is exactly what gets people to act. For DT ArborTrees, one big gum dismantled on a steep Buderim block can cover the ad spend for months.

Want to see more? Browse the full Meta for Arborists showcase ↗

06 · How It Works

Our process. Simple, transparent, effective

No black box. From the first call to ongoing growth, you always know what we're doing, why, and what it's returning.

01
Discovery
A deep dive into your goals, your customers and the competitive landscape, so the strategy is built on what's true for your business.
02
Strategy
A custom roadmap built around your specific goals and budget, never a one-size-fits-all package.
03
Execute
Our in-house team gets to work, on time, on budget, and to spec.
04
Optimise
Continuous iteration using real data, so results compound month on month rather than plateauing.
05
Report
Clear monthly reports in plain English, the rankings, traffic and enquiries that matter, with no jargon.
06
Scale
Double down on what works and expand into new channels as the results give us room to grow.
07 · Why Fresh Digital

Straight talking. Data driven. Results first.

We're a team of digital experts on the Gold Coast, genuinely passionate about helping businesses grow online. With 40+ years of combined director-level experience and 14 years established across the APAC digital arena, we've helped thousands of businesses solve their online marketing challenges.

The Fresh Digital team in session
Your strategy, our team
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Established & trading since 2011
2,000+
Clients served across AU & APAC
40yr+
Combined director-level experience
✓
Tailor-made strategies, never one-size-fits-all packages.
✓
Simple, meaningful reports with metrics you'll actually understand.
✓
Affordable pricing for real work, done by real people.
✓
Gold Coast based, available and always responsive.
Peter Groves
Managing Director
Founder and driving force. 20+ years in digital strategy across Australia and APAC.
Rob Hickey
Director
SEO and Google Ads specialist building strategies that deliver measurable results.
Bell Thawornkul
Technical Director
Leads web development and infrastructure. Expert in performance and custom builds.
Nanthaporn Groves
Ads Marketing Manager
Manages paid advertising across Google and Meta with a data-driven approach to ROI.
◆ Inside Fresh Digital
Inside the Fresh Digital studio
Inside Fresh Digital
The Fresh Digital team at work
The Workstation
08 · Investment

Two options, in plain numbers

Choose a one-off setup, then a simple monthly fee for Meta Ads and organic socials. Ad spend is billed directly to you by Meta (Facebook) for full transparency. It never comes through the agency.

Recommended
Option 1 · One-off
New website with SEO + Meta Ads setup
$3,000+ GST
Get found on Google and chosen on Facebook.
  • ✓28-page website, designed and built (the one you can see now)
  • ✓5 service pages + 15 suburb pages
  • ✓SEO built in: titles, headings, schema and redirects from your old pages
  • ✓Your logo, colours and real job photos, plus a three-step quote form
  • ✓Meta Ads setup: ad account, pixel, audiences, lead forms and first creative
Then $800 + GST a month for Meta Ads management and 4 organic posts a month.
Option 2 · One-off
Meta Ads setup only
$1,300+ GST
Start with ads, keep your current website.
  • ✓Meta Ads setup: ad account, pixel, audiences, lead forms and first creative
  • ✓Ideal audience targeting across your Sunshine Coast suburbs
  • ✓Lead forms delivered straight to your phone
  • ✕No new website or SEO work. Your current site stays as it is.
Then $800 + GST a month for Meta Ads management and 4 organic posts a month.
Monthly · Both options
$800+ GST / month

Meta Ads management and optimisation, 4 organic posts a month on Facebook and Instagram, and a plain-English monthly report. 30-day rolling, no lock-in contract.

Ad spend, paid to MetaAgreed at kickoffBilled direct, not through us
Option 1 · RecommendedFee
28-page website with SEO built in, designed and builtIncluded
Meta Ads setup: account, audiences, lead forms & first creativeIncluded
Monthly Meta Ads management + 4 organic posts$800/mo + GST
Ad spend, billed direct by MetaDaily budget agreed at kickoff
One-off$3,000 + GST
Option 2Fee
Meta Ads setup: account, audiences, lead forms & first creativeIncluded
New website and SEONot included
Monthly Meta Ads management + 4 organic posts$800/mo + GST
Ad spend, billed direct by MetaDaily budget agreed at kickoff
One-off$1,300 + GST
◆

The bottom line. For an extra $1,700 + GST over Option 2, Option 1 adds the new 28-page website with SEO built in, so Google keeps sending you work long after setup. Either way it's $800/mo + GST for Meta Ads and 4 organic posts a month, with your ad budget paid straight to Meta at a daily amount we agree together before launch. The proof campaigns above ran on $25 a day.

All fees are quoted in Australian Dollars and are exclusive of GST. Option 1 (new website with SEO built in, plus Meta Ads setup) is $3,000 + GST, a one-off fee. Option 2 (Meta Ads setup only) is $1,300 + GST, a one-off fee. Under either option, the monthly fee for Meta Ads management and organic socials (4 posts a month) is $800 + GST per month, invoiced on the same date each month, on a 30-day rolling basis with no lock-in contract. Meta ad spend is billed directly to DT ArborTrees by Meta (Facebook) for transparency, and is not invoiced through, or marked up by, Fresh Digital; the daily budget is agreed with you at kickoff. Results shown for other clients are examples, not guarantees. This proposal is dated 19 October 2026 and is valid for 30 days from issue, until 18 November 2026.

09 · Next Steps

Ready to get started

01
Pick an option & sign
Choose Option 1 or Option 2 below and accept with your digital signature, or send through any questions.
02
Kickoff
We agree your target suburbs and daily ad budget, and collect your best job photos and video.
03
Build & launch
Option 1: we finalise the website with you and launch it on dtarbortrees.com, with old pages redirected. Both: we build the ads and schedule your first posts.
04
Ads live
Meta Ads switch on and leads start landing on your phone, with a monthly report to follow.

Accept & sign this proposal

Choose your option, then sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

✕
✓

Proposal accepted

Mitchell Galvin, Account Director at Fresh Digital
Your key contact
Mitchell Galvin
Account Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Fresh Digital · Australia's digital partner · 14 years of search & digital
mitch.g@freshdigital.com.au  ·  +61 7 3186 2165  ·  freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226